In this presentation to the ITU World Conference 2009 in  Geneva we deal with net neutrality and mobile services. The rhetoric of net neutrality has long focussed on fixed-line internet services.  Recent developments in the US and Europe bring mobile broadband services into the net neutrality limelight.  Stakeholders should have a proactive strategy (for example, to ensure regulators are aware of the full position), as regulators build on experience such as in the US and EU. Stakeholders should take action before it is too late.  This is a complex area in which the debate can be distorted. The devil is in the detail. That detail includes issues unique to mobile (as acknowledged by the FCC regulator) and country-specific considerations